IMG_3536

Hi there! I'm Laura and I'm

My day-to-day:

I’m an innovative Art Director based in the New York Metro Area with seven years of experience in conceptualizing & streamlining omni-channel marketing campaigns for national retailers.

In my most recent role at Bed Bath & Beyond, I manage a creative team that effectively collaborates to drive integration of business objectives and brand identity to create an engaging 360-degree customer experience across print, homepage, landing pages, e-mails, organic and paid social media. As a hands-on Art Director, I strive to lead with inspiration to empower my team to think of outside-the-box concepts, while staying true to the brand’s core design principles.

During my time at Bed Bath & Beyond, I implemented design systems to standardize and optimize the production of all digital assets, including the production of promotional toolkits, which consisted of over 75 assets.

 

My passion project:

For as long as I can remember, I’ve been obsessed with all things music & pop culture. My love of music manifested in the creation of EUPHORIA. Magazine, where I oversee the design, content and art direction. In addition, I also manage a staff of over 30 contributors worldwide to organize photoshoots and share exclusive interviews with some of Hollywood’s hottest & trending talent.

Many artists we’ve featured in our “Introducing” vertical have proceeded to win prestigious awards like Emmy’s, GRAMMY’s, and BRIT’s. A few major milestones the publication achieved include garnering over 1.5 million page views in a year, an ongoing strategic partnership with Apple Music and press mentions in Teen Vogue, PopSugar and BuzzFeed.

 

Looking to learn more about my journey and how I can bring my passion for design and art direction to your team? Click here to read more about my professional experience.