My day-to-day:

I’m an innovative Art Director based in the New York Metropolitan Area with seven years of experience in conceptualizing & streamlining omni-channel marketing campaigns for national retailers. 

Currently working as an Art Director at Amazon, my role involves creating and executing brand-right, compelling, and on-trend campaigns across the Home, Beauty, Everyday Essentials, and Pets verticals. This involves creating a seamless 360-degree customer experience both on-site and off-site, including high-visibility homepage assets, landing pages, organic and paid media. As a hands-on Art Director, I prioritize leading by inspiration, empowering my team to think outside the box to deliver an excellent customer experience while adhering to the brand’s core design principles.

Within a few months in my role, I led the successful transition to Figma across our design team. This involved streamlining our workflow by creating templates to enhance efficiencies in the creation and execution of our campaigns. By championing this transition, I ensured that our team stayed at the forefront of industry-standard design practices, contributing to our ability to deliver top-notch creative across all verticals. Our teams transition to Figma from Adobe Creative Cloud saved up to 12 hours per project.

In my previous role at Bed Bath & Beyond, I managed a creative team that effectively collaborated to drive integration of business objectives and brand identity to create an engaging customer experience. During my time at Bed Bath & Beyond, I implemented design systems to standardize and optimize the production of all digital assets.

My passion project:

For as long as I can remember, I’ve been obsessed with all things music & pop culture. My love of music manifested in the creation of EUPHORIA. Magazine, where I oversee the design, content and art direction. In addition, I also manage a staff of over 30 contributors worldwide to organize photoshoots and share exclusive interviews with some of Hollywood’s hottest & trending talent.

Many artists we’ve featured in our “Introducing” vertical have proceeded to win prestigious awards like Emmy’s, GRAMMY’s, and BRIT’s. A few major milestones the publication achieved include garnering over 1.5 million page views in a year, an ongoing strategic partnership with Apple Music and press mentions in Teen Vogue, PopSugar and BuzzFeed.

Looking to learn more about my journey and how I can bring my passion for design and art direction to your team? Click here to read more about my professional experience.