Black Friday – Bed Bath & Beyond

I led the art direction and creative execution for Bed Bath & Beyond’s Black Friday sale, ensuring efficient delivery and consistent brand messaging across all channels. Collaborating with marketing, UX developers, and copywriters, I drove the event’s promotion across print, web, email, and social media. To maximize customer engagement and prevent design fatigue, I conceptualized and created daily email hero variations, incorporating motion graphics and adjusting hero heights to maintain visual interest. Furthermore, I guaranteed a seamless brand transition from Black Friday into Cyber Monday, ensuring consistent execution across all platforms.

Creative Director: Daniel Harmon
Art Director: Laura Ersoy
Photo Art Director: Greg Stadler
Copy Director: Liz Darst
Copy Manager: Melissa Pincus
Print Designers: Caitlin Slaninka, Catherine Karnoff, Jamie Lee
Digital Designers: Leah Crumbling, Mike Herrera, David Wei
Copywriters: Anthony Volanti, Susan Nathan
Production Designers: Anarela Moreno, Ana Lalinde, Aydana Rojas, Tatiana Mendez, Juan Valencia Antia, Mariaximena Ramirez, Diana Cabarcas