As the Art Director and Lead Designer for Bed Bath & Beyond’s 2023 College campaign, I was responsible for developing the creative direction across our digital channels and overseeing the design of all digital assets. Working closely with the marketing team, I ensured that all assets aligned with the campaign’s strategic objectives and effectively communicated key messages to the target audience.
Creative Director: Daniel Harmon
Art Director: Laura Ersoy | Photo Art Director: Greg Stadler
Copy Manager: Melissa Pincus | Copywriters: Sarah Asquith
Print Designers: Caitlin Slaninka, Catherine Karnoff