Cyber Monday – Bed Bath & Beyond

I led the art direction and creative execution for Bed Bath & Beyond’s Cyber Monday, emphasizing efficient delivery and consistent brand messaging. Working with cross-functional teams, I ensured effective promotion of the event across web, email, and social media. To maintain customer engagement and prevent design fatigue, I also led the creation of email hero variation, utilizing motion graphics and adjusting hero heights to pique interest day-to-day.

Team:
Creative Director: Daniel Harmon
Art Director: Laura Ersoy
Copy Director: Liz Darst
Copy Manager: Melissa Pincus
Copywriters: Anthony Volanti, Susan Nathan
Digital Designers: Leah Crumbling, Mike Herrera, David Wei
Production Designers: Anarela Moreno, Ana Lalinde, Aydana Rojas, Tatiana Mendez, Juan Valencia Antia, Mariaximena Ramirez, Diana Cabarcas