Dressbarn

•  Design and produce all social media original content reflecting brand persona and tone, from concept to completion, ranging from still to video

•  Prepare and execute comprehensive social media strategies for the Dressbarn and ROZ & ALI brands to grow customer acquisition, retention, and engagement

•  Manage all content creation, ad campaign launches and engagement level on all brand social media platforms, totaling 1M+ followers

•  Optimize, hindsight and provide insights and competitive analysis to cross-functional teams to tie business goals to consumer data insights

•  Managed partnership with social agency to source and collaborate with influencers