Design and produce all social media original content reflecting brand persona and tone, from concept to completion, ranging from still to video

  Prepare and execute comprehensive social media strategies for the Dressbarn and ROZ & ALI brands to grow customer acquisition, retention, and engagement

  Manage all content creation, ad campaign launches and engagement level on all brand social media platforms, totaling 1M+ followers

  Optimize, hindsight and provide insights and competitive analysis to cross-functional teams to tie business goals to consumer data insights

  Managed partnership with social agency to source and collaborate with influencers