Summer Beauty Haul – Amazon

My role on Amazon’s Summer Beauty Haul 2023 involved creating a style guide, providing art direction, and managing production, while also driving performance through A/B testing and careful curation of photos and products. I led the visual strategy and oversaw the production designer through the creative execution and delivery of the campaign.

Team:
Art Direction: Laura Ersoy
Creative Leads: Alli Martino & Donovan Mafnas
Production Designer: Angela Richard
Copywriter: Chelsea Liston
Copy Lead: Francesca Castagnoli