Welcome Rewards – Bed Bath & Beyond

As Lead Designer and Art Director for Bed Bath & Beyond’s Welcome Rewards loyalty program launch, I spearheaded the visual and narrative development, collaborating closely with the copy and marketing teams. This encompassed the conceptualization and creation of branded landing pages and trigger emails for Bed Bath & Beyond, buybuy BABY and their respective private-label credit cards, ensuring a cohesive brand experience.

Team:
Creative Director: Daniel Harmon
Art Director/Lead Designer: Laura Ersoy
Digital Designer: Leah Crumbling
Copy Director: Liz Darst | Copy Manager: Melissa Pincus
Senior Copywriter: Sharon Delrocco